Edith Roman Debuts Zany Brainy Retail Buyers

Share this article:
Edith Roman Associates Inc. yesterday announced the debut of the Zany Brainy Children's Retail Store Credit Card Buyer file of almost 2 million last-12-month buyers.


Effective immediately, Edith Roman is managing the new-to-market Zany Brainy file consisting of buyers of children's games, toys, educational materials and other products.


The file is 80 percent female with an age range of 35-55 and an average household income of $75,000. The average purchase on the file is $40.


Geography, recency, dollar and multi-buyer are selectable. Product selects including arts and crafts; audio books; dolls; electronics; games; hobbies; plush; puzzles; science and nature; software; sports and video are also available.


The base price on the file is $85/M.


Edith Roman, Pearl River, NY, recommends it for children's product offers as well as insurance, gifts, apparel, collectibles, gourmet food, books, music, fundraising and publishing.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.