Direct Line Blog

EDiets.com names Mercury AOR

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EDiets.com announced January 4 the appointment of Mercury Media as its DRTV AOR. The agency is responsible for DRTV media buying.

DMNews reported in September that eDiets was working with Karlin & Pimsler for its DRTV creative. We will have a full story on the Mercury Media win later today to clarify the weight loss site's agency relationships.

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