EDiets.com announced January 4 the appointment of Mercury Media as its DRTV AOR. The agency is responsible for DRTV media buying.
DMNews reported in September that eDiets was working with Karlin & Pimsler for its DRTV creative. We will have a full story on the Mercury Media win later today to clarify the weight loss site's agency relationships.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
Prudential Financial marketers climb down from the rock to make people understand why they don't plan for retirement instead of why they should.
But let's turn that frown upside down. Yes, marketing is hard, but there's also more opportunity for customer engagement now than ever, right?
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
