EDiets.com names Mercury AOR
EDiets.com announced January 4 the appointment of Mercury Media as its DRTV AOR. The agency is responsible for DRTV media buying.
DMNews reported in September that eDiets was working with Karlin & Pimsler for its DRTV creative. We will have a full story on the Mercury Media win later today to clarify the weight loss site's agency relationships.