EDeals.com, Valpak partner on printable coupons

Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.

Valpak has more than 100 partnerships with online coupon providers, said Jim Buckley, director of new media at the company. However, it is the first time that printable coupons for bricks-and-mortar purchases will be available through eDeals.com. Previously, the site only provided coupon codes for e-commerce purchases.

“We want to take a platform-agnostic approach,” Buckley said. “We want to ensure that when an advertiser buys space from us, that message gets in front of as many people as possible. We want to be wherever people are searching for offers.”

Valpak's offers will be promoted throughout eDeals.com. When a user clicks on a Valpak coupon on the “printable coupon” section of the site, he or she will be linked to Valpak's site to print out the offer. The coupons can be printed as many times as the customer likes. Consumers can also e-mail them to friends.

Buckley said that Valpak has more than 58,000 advertisers. Including its partner sites, Valpak sees 32 million unique users per month, he noted.

The deal was announced February 16. In October, Valpak launched an iPhone app.

“For Valpak, we're giving them a way to garner more users in the digital space,” said Mike Palso, COO of eDeals.com. “For us, we're able to extend our brand offering by giving users printable coupons. This is allowing us to reach a broader demographic that isn't as comfortable making purchases online.”