Eddie Bauer Hires Carat Fusion as Interactive AOR

Share this article:
Apparel retailer Eddie Bauer tapped Carat Fusion, San Francisco, as its interactive agency of record. The agency, formerly known as Carat Interactive, is to offer consumer insight, online media planning and buying, and data intelligence via its Citadel product.


Eddie Bauer, an 85-year-old retail, catalog and online brand recovering from a tumultuous few years involving its former Spiegel parent, looks to use fresh interactive marketing to ensure it fits in with customers' and prospects' active outdoors lifestyle.


Carat Fusion begins media and data intelligence work right away even as it deliberates Eddie Bauer's online marketing strategy for next year. Citadel will play a key role in aggregating data from different sources to offer a view of the consumer from point of first impression to the most recent transaction.


Carat Fusion clients include Kodak, Hyundai, Pfizer, RadioShack, adidas and Gateway. The agency is a subsidiary of Aegis' Isobar interactive marketing agency network.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.