Eddie Bauer Considering Sale

Share this article:

Eddie Bauer Holdings Inc. intends to explore strategic alternatives, including the sale of the company.

It was only last June that the multichannel merchant emerged from Spiegel Inc.'s Chapter 11 reorganization process and became an independent company for the first time in 35 years. It was previously a wholly-owned subsidiary of Spiegel Inc., which filed for bankruptcy March 17, 2003.

Eddie Bauer, Redmond, WA, has retained Goldman Sachs & Co. as its financial advisor to evaluate and assist with a potential sale.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.