Eddie Bauer Adds ZoomView to Web Site

Share this article:
Eddie Bauer has implemented Viewpoint Corp.'s ZoomView component, which allows customers to see more detailed photographs, on its Web site.


ZoomView allows online shoppers to view details such as stitching around a shirt pocket, tiny waffle pattern on shorts or heavy-duty zippers on luggage.


Eddie Bauer, Seattle, has more than 580 stores and circulates 110 million catalogs annually. Its Web sites include eddiebuaer.com, eddibauerhome.com, eboutlet.com and eddiebauerkids.com.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.