Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
When pursing target customers in a mass channel, marketers risk alienating other segments.
The packaged goods giant's slashing of 1,000 marketing jobs may not be so much a de-emphasis of marketing as a repackaging of the role of the B2C marketer.
New data shows a surge in millennials renting products, rather than buying them.