New insert program — ECost.com PIP — TPB Media Services Ltd. — Inserts are placed into packages from eCOST.com, a multicategory online discount retailer new, close-out and recertified brand-name merchandise for consumers and small business buyers. Average age of buyers is 40 and their average household income is $85,000. Prospects on the file are 75% male and make an average purchase of $250.