Economy

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

Unemployment Rate Ticks Down, Opportunity for Marketers Ticks Up

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A new infusion of growth into the job market can prove to be a win for marketers.

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe: Economic crises impact organic growth

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Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.

Avoid turnover with training programs and team-building exercises

Avoid turnover with training programs and team-building exercises

AG Salesworks increased staff by 50% in 2011 and plans to hire a comparable amount of new staff in 2012. In these difficult economic times, we're fortunate to work in an industry that continues to experience steady growth.

Plug-ins: search marketing

Plug-ins: search marketing

Despite the still-shaky economy, marketers continue to increase their investments in search engine marketing, according to several reports. Two of our Plug-ins experts this month provide their best advice on how to look at navigating the retargeting landscape. Our third expert provides best practices for maximizing search in holiday marketing campaigns in the e-commerce arena.

Digital media empowers shoppers this holiday season, survey says

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Santa is going social, and mobile appears to be king when it comes to shopping this holiday season, according to a study conducted Oct. 11-14 by Shopper Sciences, a marketing consultancy unit of the Interpublic Group of Companies' Mediabrands.

ZenithOptimedia revises down 2011 global ad spending forecast

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ZenithOptimedia has revised down its 2011 global advertising spending forecast by half a percentage point due to slower economic recovery in developing markets and continued fears of a double-dip recession. Still, total ad investment for this year is expected to grow 3.6% to $466 billion, up from $450 billion last year, with digital media continuing to drive growth.

Market roller coaster spooks ad world

Market roller coaster spooks ad world

First, debt-ceiling negotiations in Washington, DC went down to the wire. Then Standard & Poor's downgraded the United States' credit rating, prompting a roller-coaster stretch for the Dow Jones Industrial Average. In response, marketers pondered if the economy was entering the second valley of a double-dip recession, or whether the market volatility was just another bump in a slow recovery.

DM fundamentals key to surviving Great Recession: MeritDirect Co-op

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Four business executives said they survived the "Great Recession" by returning to direct marketing fundamentals, while speaking during a July 14 panel discussion at the MeritDirect Business Mailers's Co-op and Interactive Marketing Conference.

Planned postal rate hike hits marketers, but many remain loyal to mail medium

Planned postal rate hike hits marketers, but many remain loyal to mail medium

The postal rate increase coming this spring is not expected to have a significant effect on direct mail marketing plans this year, thanks to its size and timing.

Digital marketers earn more than traditional direct counterparts: report

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Digital marketers have higher average salaries than those specializing in offline channels, said executive recruitment firm Crandall Associates this week. The burgeoning online channel has produced positions for which executives can "write their own ticket," said Wendy Weber, president of Crandall Associates.

Direct and digital job market sunnier than other industries

Direct and digital job market sunnier than other industries

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Direct and digital marketing job seekers will fare better this year than prospects throughout the rest of the US economy, industry experts said.

Customers add to agencies' duties

Customers add to agencies' duties

Business has slowly picked up at direct marketing agencies over the past year, particularly as existing clients have boosted marketing spending or sought additional services from agency partners.

IBM's virtual event drives lead generation in a period of diminutive travel budgets

IBM's virtual event drives lead generation in a period of diminutive travel budgets

Imagine circulating in a virtual environment online with business executives from around the world. Your virtual briefcase is filled with presentations, documents and business cards and you're mingling with exhibitor booth representatives in a virtual showroom.

ESPs turn to 'freemium' models to help upsell budget-conscious businesses

ESPs turn to 'freemium' models to help upsell budget-conscious businesses

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E-mail service providers have found a new way to acquire customers in the small business category, a cost-conscious group, by way of an age-old marketing tactic: free samples

Low-cost carriers earn marketing stripes despite industry challenges

Low-cost carriers earn marketing stripes despite industry challenges

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Rising oil prices followed by a brutal recession that saw a plunge in both business and leisure travel threatened the airline industry as a whole over the last few years.

Abandoning the mail

Abandoning the mail

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Financial doomsday scenarios at the USPS, coupled with advancements in customer communications, are forcing marketers to prepare for a day when the US Mail is a far smaller piece of their business plans.

Is now the time for acquisition marketing?

Is now the time for acquisition marketing?

Merkle's Tim Berry and Queensboro Shirt Company's Fred Myers weigh in on acquisition marketing.

Direct marketing job picture worsens since last year: survey

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The median length of unemployment for direct marketers has reached 12 months, up from an average of 6.5 months a year ago, according to a survey from Bernhart Associates Executive Search.

Networks turn to DRTV in tough times

Networks turn to DRTV in tough times

On January 2, 1971, the ban on cigarette advertising created a huge drop in television advertising revenue to the tune of about $270 million. The recent recession created a similar decline. In both instances, direct response advertisers rode to the rescue.

For agency hiring, many happy returns

For agency hiring, many happy returns

Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.

Majority of DMers to increase budgets this year: DMA study

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Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to the Direct Marketing Association's (DMA) latest Quarterly Business Review.

Marketers wary of NRF forecast's true meaning

Marketers wary of NRF forecast's true meaning

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Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week.

Direct, traditional to level out after Q1: Magna report

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Magna Global Forecasting and Analysis projected this week that overall advertising revenue will level out after the first quarter of this year, with direct channels continuing to gain market share. Direct mail is slated to grow 4% year-over-year in 2010, though its 11.6% decrease in 2009 means it won't catch up to its previous peak levels for several years.

Editorial: Deals are a welcome sign of growth to come

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It is a new year, but one in which direct and digital marketers continue to watch marketing budgets and exercise caution by sticking with proven and efficient marketing channels. Many companies remain more inclined to keep close to their existing customers rather than experiment with lofty acquisition strategies.

Layaway returns to retailers — on the Web

Layaway returns to retailers — on the Web

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Add Toys "R" Us to the list of retailers that recently introduced or reintroduced in-store layaway — a service that had been eliminated by many retailers.

Survey: Job market recovery for DMers better than average

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The job market for direct and digital marketers is recovering more quickly than the rest of the nation, according to statistics released on October 13 by executive placement firm Bernhart Associates. The survey, which tallied the responses of 359 companies from September 28 to October 12, found that 30% of respondents said they will add staff members during the remainder of 2009, up 10% from the third quarter.

Direct to drive social and behavioral gains

Direct to drive social and behavioral gains

The economy will be top of mind for attendees at this year's Direct Marketing Association annual conference in San Diego, but direct marketers also see advantages and opportunities

What experience is desired as online marketers enhance their teams in the coming months?

What experience is desired as online marketers enhance their teams in the coming months?

When you start to hear rumors of economic recovery and growth in the market, hiring isn't far behind. Online advertising and e-commerce hiring managers are looking forward to bringing fresh faces in to capitalize on that growth.

USPS branch closures unlikely to affect DM

USPS branch closures unlikely to affect DM

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A US Postal Service proposal to close office branches to cut costs at the financially troubled agency is making news headlines and has resulted in small uproars on the local level.

DMers face long unemployment

DMers face long unemployment

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Direct marketing pros have it worse than your average American when it comes to finding a job, according to a recent survey published by Bernhart Associates Executive Search.

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