Economy spurs list price drop
For the first time in more than 20 years, list prices have declined across the board, according to Worldata's Fall 2008 List Price Index. "It's unprecedented," said Worldata SVP Ray Tesi. "There is no doubt that the direct marketing industry as a whole is taking a hit, mirroring the economy as a whole. I also have no doubt the industry is going to rebound."
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