Economist Magazine Forum engages with practical meets inspired techniques

Share this article:
At today's Fifth Annual Marketing Forum hosted by the Economist Magazine, I met up with executives from Landor Associates, an interactive branding agency that was sponsoring the show. The firm handles clients like FedEx and the NFL and focuses on both design and the customer experience. The best way to increase this experience is through engagement, according to almost everyone here today including executives from cereal cafe Cereality, eBay and organic cleaning products manufacturer Method.

According to Lori Rosenwater, executive director of brand engagement at Landor Associates, the best brand engagement program involves two elements, an engaging and inspiring dimmension combined with a practical component that grounds the brand in day-to-day activities.

And this rang true at the conference, as the panels hosted marketing stories intended to motivate audience members, while the tables were peppered with Cereality breakfast bars, Method cleaning products and the book "Brand Simple", by Landor Associate managing director Allen P. Adamson, to keep marketers in attendance satisfied.

Practical meets informed.

-Dianna Dilworth
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...