Economist Magazine Forum engages with practical meets inspired techniques

Share this article:
At today's Fifth Annual Marketing Forum hosted by the Economist Magazine, I met up with executives from Landor Associates, an interactive branding agency that was sponsoring the show. The firm handles clients like FedEx and the NFL and focuses on both design and the customer experience. The best way to increase this experience is through engagement, according to almost everyone here today including executives from cereal cafe Cereality, eBay and organic cleaning products manufacturer Method.

According to Lori Rosenwater, executive director of brand engagement at Landor Associates, the best brand engagement program involves two elements, an engaging and inspiring dimmension combined with a practical component that grounds the brand in day-to-day activities.

And this rang true at the conference, as the panels hosted marketing stories intended to motivate audience members, while the tables were peppered with Cereality breakfast bars, Method cleaning products and the book "Brand Simple", by Landor Associate managing director Allen P. Adamson, to keep marketers in attendance satisfied.

Practical meets informed.

-Dianna Dilworth
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...