Direct Line Blog

Economist Magazine Forum engages with practical meets inspired techniques

Share this article:
At today's Fifth Annual Marketing Forum hosted by the Economist Magazine, I met up with executives from Landor Associates, an interactive branding agency that was sponsoring the show. The firm handles clients like FedEx and the NFL and focuses on both design and the customer experience. The best way to increase this experience is through engagement, according to almost everyone here today including executives from cereal cafe Cereality, eBay and organic cleaning products manufacturer Method.

According to Lori Rosenwater, executive director of brand engagement at Landor Associates, the best brand engagement program involves two elements, an engaging and inspiring dimmension combined with a practical component that grounds the brand in day-to-day activities.

And this rang true at the conference, as the panels hosted marketing stories intended to motivate audience members, while the tables were peppered with Cereality breakfast bars, Method cleaning products and the book "Brand Simple", by Landor Associate managing director Allen P. Adamson, to keep marketers in attendance satisfied.

Practical meets informed.

-Dianna Dilworth
Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.