eCommerce

Reaping an ROI on Returns

Reaping an ROI on Returns

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Returns might seem to be a problem. But with the right strategy, they're an opportunity

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

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Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

Explaining AI for Commerce

Explaining AI for Commerce

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Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

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How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

Brands: Compete on Experience

Brands: Compete on Experience

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That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

How AutoAnything Became A Data-Driven Brand

How AutoAnything Became A Data-Driven Brand

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How AutoAnything uses analytics to fuel their auto retail brand

Cartoon: The Evolution of Ordering Pizza

Cartoon: The Evolution of Ordering Pizza

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What's coming after voice?

Study: Authenticity Is Key For Personalized Customer Engagement

Study: Authenticity Is Key For Personalized Customer Engagement

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When it comes to successful personalization, customers want one thing: authenticity

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

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Our weekly look at marketing technology and ops

Welcome to Retail Week

Welcome to Retail Week

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Retail is back, but it's digital and data-driven

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

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Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

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Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

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In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

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One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

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The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

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Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

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Grocery shopping habits are shifting and marketers will need to adapt

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

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