Returns might seem to be a problem. But with the right strategy, they're an opportunity
Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing
Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered
How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists
That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX
How AutoAnything uses analytics to fuel their auto retail brand
What's coming after voice?
When it comes to successful personalization, customers want one thing: authenticity
Our weekly look at marketing technology and ops
Retail is back, but it's digital and data-driven
Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
The move by the software giant shines a spotlight on customer identity management
Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Listening to the data provides strategies for improving the customer journey
Our weekly column about marketing tech and ops
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
AI powers a bottom-up approach for data-driven omnichannel marketing
In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature
One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production
Grocery shopping habits are shifting and marketers will need to adapt
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.
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