eCommerce

Live from  DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

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Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

B2C CRM Drives Personalization for Fashion Retailer

B2C CRM Drives Personalization for Fashion Retailer

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Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity

It's Not a Postal Meter: It's a Software Platform

It's Not a Postal Meter: It's a Software Platform

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Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

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ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

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Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

One on One at eTail East: Rob Garf of Salesforce

One on One at eTail East: Rob Garf of Salesforce

Listening to the data provides strategies for improving the customer journey

The Monday Stack: The Robots Aren't Coming

The Monday Stack: The Robots Aren't Coming

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Our weekly column about marketing tech and ops

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

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Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

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Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

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In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

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One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

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The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

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Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

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Grocery shopping habits are shifting and marketers will need to adapt

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

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A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

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Family-owned luxury lingerie company Cosabella is placing its faith in AI

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

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eCommerce and browsewrap: getting the terms and conditions right

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

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Pop-up stores can reflect deep integration with modern, high-tech marketing methods

Welcome to eCommerce Week

Welcome to eCommerce Week

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Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

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Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

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Shipping perks aren't the pull for Prime members. It's the enhanced experience.

Amazon Doubled Shipments for Independent Merchants Last Year

Amazon Doubled Shipments for Independent Merchants Last Year

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Marketers who work with local merchants should pay attention

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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