Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"
The move by the software giant shines a spotlight on customer identity management
Cloud-based B2C CRM hub Zaius helps eCommerce sites derive a 360-degree view of customer activity
Pitney Bowes responds to the booming parcel delivery market with smart metering innovations; and a hackathon
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston
Listening to the data provides strategies for improving the customer journey
Our weekly column about marketing tech and ops
Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers
AI powers a bottom-up approach for data-driven omnichannel marketing
In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature
One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production
Grocery shopping habits are shifting and marketers will need to adapt
Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store
A look at how the company's fast-fashion division supplements its digital data with face-to-face insights
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
Family-owned luxury lingerie company Cosabella is placing its faith in AI
eCommerce and browsewrap: getting the terms and conditions right
Pop-up stores can reflect deep integration with modern, high-tech marketing methods
Selling over the Internet, in different shapes and forms, will be the subject of this themed week
Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.
Shipping perks aren't the pull for Prime members. It's the enhanced experience.
Marketers who work with local merchants should pay attention
Purina implemented Salesforce to deliver relevant messages to their animal feed customers
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