eCommerce

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

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Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

One on One: Trevor Legwinski on Individualizing the Customer Experience

One on One: Trevor Legwinski on Individualizing the Customer Experience

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Trevor Legwinski explains how SearchSpring helps merchants create a personalized, and even individualized, experience for retail customers

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

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In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

A Rainbow Cloud for a Nuanced Customer Journey

A Rainbow Cloud for a Nuanced Customer Journey

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Salesforce announces enhancements to the Commerce Cloud — formerly known as Demandware. The first part of a two-part feature

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

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One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

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The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

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Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

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Grocery shopping habits are shifting and marketers will need to adapt

Q&A with Oracle's Katrina Gosek

Q&A with Oracle's Katrina Gosek

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Oracle's senior director of product strategy for commerce talks industry change, what B2B and B2C marketers can learn from each other, and the role of the brick-and-mortar store

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

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A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Cosabella: Shocked by Albert

Cosabella: Shocked by Albert

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Family-owned luxury lingerie company Cosabella is placing its faith in AI

How Not to Do Browsewrap: A Parable

How Not to Do Browsewrap: A Parable

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eCommerce and browsewrap: getting the terms and conditions right

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

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Pop-up stores can reflect deep integration with modern, high-tech marketing methods

Welcome to eCommerce Week

Welcome to eCommerce Week

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Selling over the Internet, in different shapes and forms, will be the subject of this themed week

Google Conference Aims to Amp Up Amp Initiative

Google Conference Aims to Amp Up Amp Initiative

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Google's first Amp conference celebrates the industry-wide goal toward a faster mobile web.

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

Two-Day Shipping Won't Close the Gap Between Walmart and Amazon

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Shipping perks aren't the pull for Prime members. It's the enhanced experience.

Amazon Doubled Shipments for Independent Merchants Last Year

Amazon Doubled Shipments for Independent Merchants Last Year

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Marketers who work with local merchants should pay attention

Feeding Customers Relevant Content

Feeding Customers Relevant Content

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Purina implemented Salesforce to deliver relevant messages to their animal feed customers

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge

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The FedEx and ecommerce relationship is changing

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

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Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

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James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Wayfair Success Lies in AR, VR Marketing Collaboration

Wayfair Success Lies in AR, VR Marketing Collaboration

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How the e-commerce company solidified a spot on the marketing technology frontlines

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

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If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

Welcome to Social Commerce 2.0

Welcome to Social Commerce 2.0

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Some recommendations on strategy for social selling today

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