Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

E-Commerce

SuiteWorld 2012 keynote: NetSuite to enhance software, e-commerce, CRM platforms

Erin Dostal May 16, 2012

During his May 16 keynote address at SuiteWorld 2012 in San Francisco, NetSuite founder and CTO Evan Goldberg laid out several software improvements to NetSuite's cloud, including enhanced e-commerce capabilities and "revenue as a service," a system intended to help software companies sell online.

Land O'Lakes to use NetSuite OneWorld

Erin Dostal May 16, 2012

Land O'Lakes is using the enterprise resource planning (ERP) solution OneWorld, NetSuite announced May 16 at SuiteWorld 2012 in San Francisco, the business software provider's annual conference.

Next up for NetSuite: content management for e-commerce

Erin Dostal May 16, 2012

NetSuite plans make content management a major priority for its developers and e-commerce customers, said Andy Lloyd, GM of e-commerce products.

The customer is king

Erin Dostal May 15, 2012

If a user doesn't like your e-commerce site, they're not likely to buy. It's that simple. At least that's the buzz at SuiteWorld 2012.

Is Amazon an ally of the retail industry?

Sucharita Mulpuru, Forrester & Jim Lucas, Draftfcb May 04, 2012

When Amazon sneezes, retailers get a cold. Amazon's a titan — that much is clear — but is Amazon a friend or an enemy when it comes to the retail industry? We've asked the experts and now we're polling our readers. Read the story, leave a comment with your two cents by May 11 and we might print your opinion in the Reader Response section of our next issue.

Report: Mobile commerce accounts for 13.3% of all online sales

Erin Dostal May 02, 2012

IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.

Marketers streamline cross-channel customer experience

Erin Dostal May 01, 2012

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.

Online retailer puts its own spin on the presidential race

Allison Schiff May 01, 2012

Zazzle.com, an online platform for customized gifts, posters and apparel, inaugurated a campaign in January in an effort to engage its community of fans.

Online tool helps customers identify 1,500 paint colors

Allison Schiff May 01, 2012

For those on a color-matching quest, The Sherwin-Williams Company has created a free online tool that allows users to create instant color palettes.

Condom brand helps young adults obtain privacy

Allison Schiff May 01, 2012

The Okamoto Freedom Project's e-commerce destination offers a range of products that, according to the site, will help visitors be "naughty."

ELLE launches e-commerce initiative on Facebook

Erin Dostal April 18, 2012

ELLE magazine, published by Hearst Digital Media, has launched its first e-commerce campaign for Facebook, said Kevin O'Malley, senior VP, publisher and CRO at ELLE.

Mobile over PCs: a foregone conclusion

Ken Johns, SVP of digital strategy, Brunner April 17, 2012

In five years, I think tablets and smartphones will surpass PCs in e-commerce sales — and no, it's not because I have digital strategy in my title.

Time Out New York expands digital, e-commerce strategies

Erin Dostal April 11, 2012

Time Out New York launched an e-commerce business as well as iPad and iPhone applications as part of a strategy to expand its reach as a digital media group, the company said in a statement.

Showrooming: Minnesotan retailers are fighting mad

Allison Schiff April 11, 2012

Showrooming is booming. What's a poor brick-and-mortar retailer to do?

Living in a post-PC world

Myk Willis, founder of Myxer Social Radio April 10, 2012

It was less than two years ago that the late Steve Jobs introduced the iPad. At the time, he heralded the beginning of the "post-PC" era.

Sephora revamps website, mobile apps to integrate in-store and online experiences

Erin Dostal April 09, 2012

Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.

My, f-commerce, what big teeth you have

Erin Dostal April 06, 2012

If f-commerce is here to stay, companies will have to find a way to direct market to Facebook users without irking them.

Poll: Video drives brand engagement

Ryan Joe April 05, 2012

An online poll conducted by Harris Interactive on behalf of marketing agency Digitas found that video content can be an important tool to drive brand engagement, said Stephanie Sarofian, managing director of Digitas brand content unit The Third Act.

Marketers tackle data collection challenges

Dianna Dilworth April 01, 2012

Brands take active steps to protect sensitive customer data, prevent data breaches, gain consumer trust and streamline their collection processes and email messaging.

Macy's transformation

Alex Palmer April 01, 2012

Retail icon Macy's refashions its flagship store and marketing strategy.

Data drives e-commerce

Mercedes Cardona April 01, 2012

Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.