E-commerce

Miz Mooz Drives Conversion Through Site Optimization

Miz Mooz Drives Conversion Through Site Optimization

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The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.

Wayfair Success Lies in AR, VR Marketing Collaboration

Wayfair Success Lies in AR, VR Marketing Collaboration

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How the e-commerce company solidified a spot on the marketing technology frontlines

How To Read Analytics Clues for a Cross-Device Marketing Strategy

How To Read Analytics Clues for a Cross-Device Marketing Strategy

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A few measurement tactics can highlight attribution in analytics for a customer's journey

Shopping is Coming to Instagram

Shopping is Coming to Instagram

20 brands are testing new e-commerce features on the platform.

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

Amazon Could Be Big Winner in NYT-The Wirecutter Acquisition

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If Brian Lam brings affiliate links to Times, Amazon stands to get landfall

Holiday Shoppers Don't Care Who Wins Election

Holiday Shoppers Don't Care Who Wins Election

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It's about the economy, stupid

Why Wal-Mart Needs Jet.com to Take On Amazon

Why Wal-Mart Needs Jet.com to Take On Amazon

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Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

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Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

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Is Dash just about the data? But what if no one's pushing the button?

The Changing Face of Email Marketing

The Changing Face of Email Marketing

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Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

Social Media eCommerce is Kind of Awkward

Social Media eCommerce is Kind of Awkward

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Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?

Advantage, Remote Sales Tax

Advantage, Remote Sales Tax

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A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?

Amazon Offers Stiff Challenge to Digital Wallets

Amazon Offers Stiff Challenge to Digital Wallets

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PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.

Amazon Prime Gets a Boost From Sprint

Amazon Prime Gets a Boost From Sprint

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Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.

Alabama's Poised to Battle Remote Sellers for Tax Dollars

Alabama's Poised to Battle Remote Sellers for Tax Dollars

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Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?

Salesforce Deploys Retail Consultants

Salesforce Deploys Retail Consultants

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A new service features consulting from top retail practitioners of the company's marketing cloud.

Adobe Buys Big Into Retail

Adobe Buys Big Into Retail

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It introduces several innovations to its marketing cloud at NRF designed to help merge physical and digital retailing efforts.

B2B: Glass Is Half Empty on Digital Commerce

B2B: Glass Is Half Empty on Digital Commerce

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Digital commerce revenues in the B2B market are still surprisingly small, a new report says.

ACMA Makes Urgent Appeal for Help Fighting Alabama Tax

ACMA Makes Urgent Appeal for Help Fighting Alabama Tax

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On Friday the state will order remote sellers to collect and remit sales tax. Catalogers want to mount a legal challenge.

Online's Popularity Fuels Shipping Delays

Online's Popularity Fuels Shipping Delays

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It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?

Marketing to Generation General

Marketing to Generation General

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Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.

Walmart Will Debut its Own Mobile Payment System

Walmart Will Debut its Own Mobile Payment System

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Walmart Pay marks the retailer's exit from the Merchant Customer Exchange consortium that includes Target, Best Buy, and CVS.

10 Facts That Holiday Marketers Need to Know to Succeed

10 Facts That Holiday Marketers Need to Know to Succeed

Digital prowess during the year's biggest shopping season is an absolute must.

Senators Speak Out Against Marketplace Fairness Act

Senators Speak Out Against Marketplace Fairness Act

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Forcing Internet sellers to collect local taxes is "misguided and destructive," say Marco Rubio and three others in a letter to leadership.

How to Get Holiday Shoppers to Come Back in the New Year

How to Get Holiday Shoppers to Come Back in the New Year

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Customers acquired in Q4 provide 40% less lifetime value than online shoppers who come in the rest of the year.

CyberMonday Beats Black Friday Again

CyberMonday Beats Black Friday Again

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The last of five days of deals produced higher conversion rates and more desktop activity.

Phones Drive Weekend Activity, But Not Dollars

Phones Drive Weekend Activity, But Not Dollars

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During a lucrative weekend online, smartphones tally the most transactions. PCs sell more, however, with $141 average.

How to Cash In on Social Media

How to Cash In on Social Media

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Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.

How to Boost Holiday Revenue

How to Boost Holiday Revenue

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Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.

Black Friday Buzz

Black Friday Buzz

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The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.

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