Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Working with partners, IBM expects to deliver 150 digital marketing solutions that aim to accelerate campaign deployment and maximize ROI.
The eyeglass seller's director of online experience, Tim Riley, talks about the company's explosive growth.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
A recent study shows that customers don't like to "wait in line" when online.
Search is like the e-commerce version of your store window. It's one of the most crucial elements of the commerce experience, and yet it's often overlooked.
The question isn't whether marketers should collaborate with their tech brethren, it's how.
Shoppers made 46% more purchases on mobile devices than they did in 2012, according to IBM.
General merchandise site Fuugo consummated more than a third of its sales in Australia and Scandinavia last year.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
Shoppers have fully embraced mobile purchasing; marketers must respond in kind.
Websites' bells are ringing because in-store registers aren't; half of shoppers plan to wrap up holiday shopping online.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Even more believe that companies delete negative critiques of their products and services online.
Amazon's No. 1 puts himself in a league with Blofeld, Dr. No, and Goldfinger with his idea to launch a drone delivery air force.
Small, locally owned businesses rang registers to the tune of nearly $6 billion on Small Business Saturday.
Mobile's portion of online sales increases by 40%; tablet shoppers out-purchase smartphone wielders.
The widely recognized measure of purchase intent tumbles again after plummeting in October.
Globalization of e-coms demands new features for cross-border tax calculations, the company says.
Three quarters of Americans say free shipping makes them press the buy button. Only 19% say fast shipping does.
While some consumers favor the immediacy of in-store shopping, others prefer the convenience of buying online.
Service begins this week for Amazon Prime members in New York and Los Angeles; more cities roll out in 2014.
But a shorter shopping season could trim $1.5 billion from holiday sales totals, says the company's annual sales forecast.
In Sir Terry Leahy's words: The former Tesco CEO discusses how the UK supermarket giant went from follower to leader.
Is it an online magazine or a food seller? Abe's Market is up-front about being the latter, but that doesn't stop it from acting like the former.
At the core of every marketing campaign is a bid for retention.
Zappos Labs is an innovative arm of the retailer's marketing department that experiments with new technologies.
Marc Ostrofsky says that what digital marketers could really use is a good translator.
House Judiciary Committee guidelines for new Marketplace Fairness Act receive warm reception from both remote sellers and brick-and-mortar retailers.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.