How the women's apparel brand leverages personalization and optimization—and what marketers can learn from its experience.
One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience
Grocery shopping habits are shifting and marketers will need to adapt
Marketers who work with local merchants should pay attention
The FedEx and ecommerce relationship is changing
The New York-based footwear company survived a tumultuous vendor relationship and found success in a new agency partnership.
How the e-commerce company solidified a spot on the marketing technology frontlines
A few measurement tactics can highlight attribution in analytics for a customer's journey
20 brands are testing new e-commerce features on the platform.
If Brian Lam brings affiliate links to Times, Amazon stands to get landfall
It's about the economy, stupid
Wal-Mart's $3B purchase of Jet.com seems like a pretty good deal for a fledgling startup that prompted premature obituaries as recently as seven months ago. Jet started with grand ambitions, hoping to usurp - or come very close to competing with - Amazon, but started to fade as Amazon users proved more loyal than strong discounts could sway. The company launched with steep discounts and a $50 fee, the fee was waived to drive growth. Much like many startups, the company - which has raised $570M - has been losing money, and Jet.com's one-year anniversary (late July) brought many somber think pieces about its uncertain future.
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Is Dash just about the data? But what if no one's pushing the button?
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?
A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?
PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.
Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.
Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?
A new service features consulting from top retail practitioners of the company's marketing cloud.
It introduces several innovations to its marketing cloud at NRF designed to help merge physical and digital retailing efforts.
Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
On Friday the state will order remote sellers to collect and remit sales tax. Catalogers want to mount a legal challenge.
It's too late to hope for delivery by Thursday. Could a change in shipping zone rate structures solve the problem?
Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.
Walmart Pay marks the retailer's exit from the Merchant Customer Exchange consortium that includes Target, Best Buy, and CVS.
Digital prowess during the year's biggest shopping season is an absolute must.
Forcing Internet sellers to collect local taxes is "misguided and destructive," say Marco Rubio and three others in a letter to leadership.
Company of the Week
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