Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Is Dash just about the data? But what if no one's pushing the button?
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
Shopping while Facebook-stalking. It's a weird juxtaposition that marketers seem infatuated with. But is it more than wishful thinking?
A Circuit Court decision clears the way for Colorado to tax e-coms and catalogers. Could the DMA be headed back to the Supreme Court?
PayPal, Google Wallet, and Apple Pay will vie against a known quantity as Amazon offers its payment system to other merchants.
Sprint wireless users will be the first Amazon Prime members able to take part in the program though their wireless carriers on a monthly basis.
Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight?
A new service features consulting from top retail practitioners of the company's marketing cloud.
It introduces several innovations to its marketing cloud at NRF designed to help merge physical and digital retailing efforts.
Digital commerce revenues in the B2B market are still surprisingly small, a new report says.
Sweeping generalizations of millennials can make it harder for marketers to appeal to this coming-of-age generation.
Walmart Pay marks the retailer's exit from the Merchant Customer Exchange consortium that includes Target, Best Buy, and CVS.
Customers acquired in Q4 provide 40% less lifetime value than online shoppers who come in the rest of the year.
During a lucrative weekend online, smartphones tally the most transactions. PCs sell more, however, with $141 average.
Several leading players in social commerce share how to galvanize a social media audience and convert members into paying customers.
Holiday sales are projected to reach upwards of $885.70 billion in November and December alone.
The 2015 holiday shopping frenzy hasn't yet begun, but stats on what to expect—and what's happened so far—are abundant.
The performance marketing agency becomes the first U.S.-based reseller on China's biggest search engine.
The most highly capitalized Web startup in memory just became more so as it steers a re-engineered business plan into the holidays.
The teen home furnishing brand uses marketing technology to generate traffic and revenue from its blog posts.
Moxie's new chat system for e-commerce operators relies on behavioral cues to be less intrusive and more supportive.
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
The Amazon competitor most likely scuttled its subscription-based plan when it discovered small commissions and higher volume worked better.
A study finds that 44% of consumers bypass all other sites and head directly for Amazon when searching for products.
Committee chairs like Goodlatte are likely to have greater influence on legislation under a McCarthy regime.
More than 80% of Americans want to receive ads from retailers and e-tailers; though only 57% say they want to hear from them when there is a sale or promotion.
It's building a clientele without cannibalizing other sellers, and it's achieved a 23% repeat buyer rate in its inaugural month.
Internet transactions to play a larger role in the best holiday season in five years, a new study predicts.
As digital and physical commerce continue to converge, marketers must ensure that omnichannel reigns.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.