A quorum of remote sellers descends on Capitol Hill next week to state the case of consumers and SMBs.
By combining the best of digital marketing with the power of the physical store, expect traditional retailers to not only survive, but to thrive.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
The e-commerce website scrubbed its lists and pumped up its deliverability.
Gaining share in the personal computing market was just the beginning. Now Lenovo wants to reach a new, premium audience.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
OneCupConnection.com heats up the customer experience with its subscription commerce program.
FreshDirect's Michael Kildale talks direct mail, demographics, and data analytics.
J. J. Keller taps IBM to get smart about its online customers.
The association cries foul over an amendment in the U.S. budget bill to endorse a law requiring e-coms and catalog sellers pay out-of-state taxes.
To stay technologically competitive, the issue is not just adopting the newest tools, but integrating them with existing systems.
Office Shoes taps email to boost sales with customer-centric communications.
What etailers can learn from 2012 to cash in, profitably, on the sure-to-be hyper-competitive 2013 holiday season.
Adopting a sandbox for your website will offset many of the risks and costs associated with change—but most marketing teams don't have a serious one in place.
Online holiday shoppers give store.apple.com its worst customer experience ratings in years. Amazon, meanwhile, continues to preside majestically atop the e-com heap.
The Postal Service and a British import called Shutl will soon be offering instant delivery services to rival Walmart's and Amazon's.
Larger retailers may have deep marketing pockets—but they should also keep an eye on their smaller industry counterparts for some valuable lessons.
IBM, Google, and Adobe break down the trends from this weekend's shopping extravaganza
The steady maturation of mobile and social media as marketing channels has turned Black Friday into Black November.
More mature customers will shop online this year to avoid surly service at retail, a new survey says.
Google unveils tools to help consumers navigate the "nonline" shopping space for the holidays and beyond.
E-commerce sites rethink their promotional strategies as they weather the Hurricane Sandy social storm.
Jessica Bohm, Folica.com director of marketing, shares insights into the hair care e-commerce brand's highly successful customer referral program.
Hearst's fashion publication interweaves print with e-commerce to travel from pages to products.
Musician's Friend aims to bolster customer engagement and boost e-commerce by launching an interactive, digital catalog.
Bad transactional experiences make people mad—but without a smart brand marketing plan in place it's unlikely consumers will be at the point of transaction at all.
If a brand's considering e-commerce, it better not leap before it looks—that is, if it wants to keep its customers.
The online auctioneer launches its first loyalty effort for customers in the United Kingdom
SumAll's e-commerce data reveals that customers are shaving off browsing time but spending more.
In a time when traditional advertising and marketing strategies are losing effectiveness, guided selling gives partner marketing teams a more effective way to utilize MDF to educate consumers, increase conversions, and drive lifetime value.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.