Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.
The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.
Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.
The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.
IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.
The Time Inc. publication condenses content and ecommerce into a single mobile page
Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.
DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.
How the high-tech leader got its marketing and tech teams to rally around a common goal
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
As Acer moves forward, it's refined its banner ad strategies.
Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.
Google analyzes the middle ground between where online ends and offline begins.
The opening of Japan-based clothing retailer Uniqlo's first ecommerce site earlier this week signaled yet another step in the company's plans for aggressive North American expansion.
A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.
NetSuite announced August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City.
Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.
Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.
Can online social media drive sales in real life?
Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.
NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.
Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
Arby's today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for their real-life purchases, said Peter Vogel, Plink's cofounder and head of sales and business development.
I love you, H&M. I really do. From your inexpensive hipster-esque flats to your cotton dresses that shrink up oh-so perfectly in the dryer to fit my short frame, it's all great. Truly it is.
Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.
No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?
Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.
EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.
Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.