Ecommerce

IBMer Takes Over at eBay Enterprise

IBMer Takes Over at eBay Enterprise

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Craig Hayman directed SaaS solutions for e-commerce during his 15-year career at Big Blue.

Testing Helps Topshop Find the Right Fit

Testing Helps Topshop Find the Right Fit

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The global fashion retailer relies on multivariate testing to stay on trend with its consumers across channels.

Online Retailers Feeling the Winter Blues

Online Retailers Feeling the Winter Blues

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Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.

Amazon Might Up Prime Fee by 50%

Amazon Might Up Prime Fee by 50%

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The e-commerce giant may be losing up to $2 billion on its Amazon Prime loyalty program.

News Byte: Mobile Multiplies Cyber Monday Money

News Byte: Mobile Multiplies Cyber Monday Money

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IBM reports that Cyber Monday sales are up 20% over 2012; Adobe says mobile purchases soared by 80%.

Who Mobilized Consumers' Shopping Habits? It's All You!

Who Mobilized Consumers' Shopping Habits? It's All You!

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The Time Inc. publication condenses content and ecommerce into a single mobile page

Motorcycle Superstore's Super Web Analytics

Motorcycle Superstore's Super Web Analytics

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Motorcycle Superstore travels its own road with its in-house ecommerce platform. However it still needs a powerful analytics engine to power customers down the purchase path.

Taking a Proactive Stance on Harris v. comScore Inc.

Taking a Proactive Stance on Harris v. comScore Inc.

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DMA, U.S. Chamber of Commerce, and other associations joined forces in filing an amicus brief in the controversial class-action lawsuit likely to impact Internet commerce practices.

Lenovo Unifies Its Global Online Presence

Lenovo Unifies Its Global Online Presence

How the high-tech leader got its marketing and tech teams to rally around a common goal

Ready for an Omnichannel World?  Your Customers Are.

Ready for an Omnichannel World? Your Customers Are.

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Computer Manufacturer Acer Aces Banner Ad Campaigns

Computer Manufacturer Acer Aces Banner Ad Campaigns

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As Acer moves forward, it's refined its banner ad strategies.

Hertz Shifts Gears With Responsive Web Design

Hertz Shifts Gears With Responsive Web Design

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Hertz Corporation relaunched websites use responsive web design to improve the customer experience across channels.

Discovering the "nonline" land in the world of e-commerce

Discovering the "nonline" land in the world of e-commerce

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Google analyzes the middle ground between where online ends and offline begins.

Uniqlo across the United States

Uniqlo across the United States

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The opening of Japan-based clothing retailer Uniqlo's first ecommerce site earlier this week signaled yet another step in the company's plans for aggressive North American expansion.

In occupying the minds of online shoppers, social media is the 1%

In occupying the minds of online shoppers, social media is the 1%

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A new study finds that search, email, and direct visits remain the chief conduits for online purchasers. Fewer than 1% of transactions can be traced to social links.

Outdoor retailers use NetSuite to integrate e-commerce

Outdoor retailers use NetSuite to integrate e-commerce

NetSuite announced August 3 the signing of three new accounts—Hydro Flask, Solio, and X-1 headphones—at the Outdoor Retailer Summer Market at the Salt Palace Convention Center in Salt Lake City.

Expand2Web partners with Cashie Commerce

Expand2Web partners with Cashie Commerce

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Expand2Web has partnered with Cashie Commerce to launch an integrated e-commerce plug-in on its website offerings.

Is Tesco's targeting offensive kind of ... offensive?

Is Tesco's targeting offensive kind of ... offensive?

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Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.

Selling social IRL

Selling social IRL

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Can online social media drive sales in real life?

Yahoo to reorganize consumer-commerce division

Yahoo to reorganize consumer-commerce division

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Following former CEO Scott Thompson's departure, restructuring is on the agenda for Yahoo.

NetSuite announces SuiteCommerce at annual conference

NetSuite announces SuiteCommerce at annual conference

NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.

Sephora revamps website, mobile apps to integrate in-store and online experiences

Sephora revamps website, mobile apps to integrate in-store and online experiences

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Sephora launched a personalized, targeted website, mobile site and targeted in-store experience and integrated Pinterest fully into their e-commerce platform on April 9, said Bridget Dolan, VP of interactive media at the company.

Online sales tax still tops the agenda for major retailers

Online sales tax still tops the agenda for major retailers

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The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.

Arby's joins Facebook loyalty program Plink

Arby's joins Facebook loyalty program Plink

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Arby's today became the latest member of Plink, a loyalty program that gives restaurant consumers Facebook credits for their real-life purchases, said Peter Vogel, Plink's cofounder and head of sales and business development.

In-store only retail isn't a cute look anymore

In-store only retail isn't a cute look anymore

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I love you, H&M. I really do. From your inexpensive hipster-esque flats to your cotton dresses that shrink up oh-so perfectly in the dryer to fit my short frame, it's all great. Truly it is.

Modcloth's fashionably fabulous multichannel approach

Modcloth's fashionably fabulous multichannel approach

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Great customer engagement is creative, appealing and above all, entertaining. That's why Modcloth, vintage and faux-vintage clothing website, is such a great example of multichannel marketing success.

Pizza heavyweights build brand affinity and vie for customer loyalty

Pizza heavyweights build brand affinity and vie for customer loyalty

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No matter how you slice it, the experience of ordering and consuming a pizza should be fun, fast, easy and, of course, tasty. How do Domino's Pizza and Pizza Hut rate?

Staples to open e-commerce innovation center

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Staples will open an e-commerce innovation center in Massachusetts in May that will house teams "responsible for designing and implementing innovative new e-commerce solutions" for Staples' business customers, the company said in a Jan. 26 statement.

EBay revenue up 27%, launching Paypal in-store purchase pilot

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EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.

Adobe: Tablet users spend 54% more than smartphone shoppers

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Tablet users who visited e-commerce websites in 2011 spent 54% more per purchase than smartphone visitors and 21% more than desktop or laptop visitors, according to a Jan. 19 report by Adobe Systems.

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