EcologyFund Users Save Land Click by Click

Share this article:, a click-to-donate Web site, said yesterday that users have made donations that will save more than 100 million square feet of rain forest and wilderness.

The site, launched in February by the Internet shopping mall, offers nonprofit land preservation organizations the opportunity to post their most urgent projects in the United States, Canada and South America on a page listing six available projects.

Visitors raise funds by clicking on the "donate" button for the project of their choice. After each click, sponsors pay the selected project the number of square feet shown by each project. These sponsors, who pay a monthly fee, appear on a banner ad page that appears immediately after visitors click to donate. The 100 million square feet cost sponsors $25,000, EcologyFund President Greg Hesterberg said.

Visitors also can click on the Rainforest Rewards page, where sponsors on that banner ad page contribute when visitors take the required action (register, subscribe to a newsletter, etc.). Or they can click on the Special Donations page, where sponsors contribute on a per-view basis.

When visitors register with EcologyFund, CharityMall makes a one-time donation of 500 square feet in the visitor's name and keeps a running tally of all the land that visitor has preserved. A direct link to allows visitors to make additional donations by purchasing from sponsors whose contributions are split evenly among projects.

"It's working," said EcologyFund CEO Tim Kunin. "People are finding EcologyFund, and they are clicking to save wilderness every day."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.