Eco-friendly retailers heat up aid for global warming documentary

Share this article:

Ecologically minded retail brands including Krystal Planet, Ecover and The Body Shop are helping promote "The Great Warming" a new documentary film on global warming, with promotional products.

The Great Warming is a documentary narrated by Keanu Reeves and Alanis Morissette and will be released nationwide Nov. 3rd in select Regal theaters.

Krystal Planet, Ecover and The Body Shop are lending products and manpower for promotions and marketing to create consumer awareness and help drive ticket sales.

Krystal Planet, Lenexa, KS, is marketer and distributor of a wide variety of energy saving and efficient products like energy savers for home and car heating systems.

Ecover, Brussels, is a Belgian manufacturer of ecological cleaning products that are biodegradable like herbal dishwashing liquid and all-natural laundry detergent.

The Body Shop, San Francisco, is a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products like skin care, make-up and lotions.

The film has benefited from the efforts of a number of large firms who support the cause including receiving financing from Swiss Re, a Swiss-based financial firm that is focused on reinsuring the environment.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.