ECI Starts Database Marketing Division

Share this article:
Expert Communications Inc., a national direct response firm specializing in marketing solutions for regulated industries, announced today the formation of a database marketing division.


Offering complete data services and customer relationship management for marketing professionals, the new division will be led by industry experts Christopher Dunn and Scott Matson.


"This is a natural evolution for ECI that will allow us to deliver the right message to the right audience at the right time," Bara Oscodar, ECI president. "It means increased response rates -- and savings -- for our clients."


The new division of ECI, San Francisco, will identify new and missed sales opportunities, provide customer segmentation strategies driven by how and when customers buy and even recommend how much to spend to acquire and retain the right customers. A secure, high-speed data center will ensure customer privacy and industry compliance.


Dunn, ECI vice president of database marketing, was a founder and partner of thinkSmart, a San Francisco-based business intelligence firm whose clients include Wells Fargo, Blue Shield of California, Intuit and Verizon.


Matson joins ECI as director of database marketing. He comes to the agency from Investools Inc. (formally the 360 Group), where he served as director of database development and was responsible for all data processing associated with their marketing clients, including Men's Warehouse, Barclays Global Investors, University of Phoenix, Universal Studios and Wells Fargo.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.