ECI Starts Database Marketing DivisionExpert Communications Inc., a national direct response firm specializing in marketing solutions for regulated industries, announced today the formation of a database marketing division.
Offering complete data services and customer relationship management for marketing professionals, the new division will be led by industry experts Christopher Dunn and Scott Matson.
"This is a natural evolution for ECI that will allow us to deliver the right message to the right audience at the right time," Bara Oscodar, ECI president. "It means increased response rates -- and savings -- for our clients."
The new division of ECI, San Francisco, will identify new and missed sales opportunities, provide customer segmentation strategies driven by how and when customers buy and even recommend how much to spend to acquire and retain the right customers. A secure, high-speed data center will ensure customer privacy and industry compliance.
Dunn, ECI vice president of database marketing, was a founder and partner of thinkSmart, a San Francisco-based business intelligence firm whose clients include Wells Fargo, Blue Shield of California, Intuit and Verizon.
Matson joins ECI as director of database marketing. He comes to the agency from Investools Inc. (formally the 360 Group), where he served as director of database development and was responsible for all data processing associated with their marketing clients, including Men's Warehouse, Barclays Global Investors, University of Phoenix, Universal Studios and Wells Fargo.