April 29, 2013
Get your gratis copy of the 2013 Marketing Hall of Femme e-book, sponsored by Limelight Networks. Read on and be inspired.
May 04, 2012
When e-commerce titan Amazon sneezes, retailers get a cold — that much is clear.
May 01, 2012
At the heart of the Justice Department's recent lawsuit against Apple and five other publishers is a difference in sales philosophy.
The U.S. Justice Department has warned Apple, as well as five major U.S. publishers, that an antitrust lawsuit may be brought against them for colluding to increase the prices of e-books, The Wall Street Journal reported on March 8.
Twelve years after it sold its first book, Amazon now sells more e-books than printed copies.
The closing of my neighborhood Borders reinforces my love for physical books and reaffirms my disinterest in e-reading.
Industry observers are blaming Borders' lack of action on the e-commerce front for its financial troubles. The book retailer filed for Chapter 11 bankruptcy protection on February 16. "Its worst mistake may have been its decision to opt out of online sales," noted 'Washington Post' blogger Rob Pegoraro.
Amazon.com's fourth-quarter 2010 sales increased 36% year-over-year to $12.95 billion, the company said January 27 in an earnings report. Net income in the quarter, which includes the holiday shopping season, improved by 8% to $416 million, while operating income dropped 2.5% to $494 million, compared with Q4 2009.
Google made the biggest bookselling news of the week when it launched its online bookstore on Monday. However, a shareholder of bricks-and-mortar retailer Borders also made a splash when it said it would finance a deal to buy larger rival Barnes & Noble.
July 26, 2010
The growing popularity of e-readers is are pushing publishers and retailers to plan for a not-so-distant future when digital textbooks overtake their physical counterparts.
Amazon.com sold more e-books than traditional books over the past three months. Sony, meanwhile, has also said that sales of e-books have grown steadily, according to a report in 'The Wall Street Journal.'
The paradigm shift in digital reading is happening, according to Steve Haber, president of Sony's digital reading business division, on a panel at the MediaBistro eBook Reader conference in New York today. "We are looking at how to maximize the experience going from traditional to digital readers," he said. "Reading on an LCD screen is not cozy. The back light is challenging on the eyes. So we have focused on the black and white design for reading text, which is more enjoyable."
In a move to make its electronic book store compatible with multiple devices and its Sony Reader e-reader devices open to multiple sources for content, Sony has announced plans to convert the Sony eBook Store to the open format EPub e-book standard by the end of the year and adopt Adobe Content Server 4 for copy protecting downloadable e-books. "Our intention is to lead by example," said Steve Haber, president of Sony's Digital Reading Business Division, in a statement.
With an eye toward the expected growth in what is currently a $1 million annual market for e-books, Barnes & Noble Inc. has launched an online portal for selling electronic books that currently has more than 700,000 titles and is expected to grow to 1 million titles within the next year.
Barnes & Noble Inc. has launched an online portal for selling electronic books that currently has over 700,000 titles and is expected to grow to 1 million titles within the next year. This is the latest in a series of developments this summer in the increasingly competitive e-book and e-reader categories. Google recently announced plans to launch a program by the end of the year that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And Amazon.com recently launched the Kindle DX, which is bigger than previous versions.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
