7 Ways to Make the Most of Marketing Technology


Are you searching for the resources to spruce up your marketing technology?

With this eBook, marketers can overcome common hurdles that affect their success. These classic tools will help your organization stay relevant and focused, while maximizing your marketing budget. Imagine your company having the ability to seamlessly reach across channels and throughout the customer lifecycle.

Affordable marketing technology solutions are at your fingertips with this eBook.







What’s Blocking Omnichannel Marketing Success? Sometimes Marketers Themselves.


Is your marketing strategy stuck in a rut?

Are you struggling to break out of the traditional marketing framework and want to learn more about the up-and-coming omnichannel trend? With this eBook, marketers are given the tools to improve the customer experience and streamline their brand image.

This eBook is packed with helpful advice from 15 marketing professionals on how to modernize your marketing approach. Embrace true omnichannel marketing and see results.







What’s Better Than Big Data? (answer: smart data)


Finding the tools to make your business stand out.

By tailoring your data to your business, marketers can increase efficiency and keep customers satisfied. This eBook is an all-encompassing, how-to guide on how to make your data work for YOU.

With the right strategy in place, marketers can easily sift through Big Data and ultimately, watch their business grow. This educational eBook shows you how to do just that.







6 Steps to Better Marketing Data


To deliver better marketing you need better marketing data. Here's how to ensure it.

Personalization is digital marketing's hottest topic. With customers now bombarded by marketing messages, creating a relevant, customized dialogue between brand and customer (at scale) is key to marketing success.

The fuel that drives engine of personalization is data, and the better the data, the better the results. But with so much data on offer, how can marketers ensure that their data is authoritative, real time, and verified—the three essentials required to ensure accurate personalized marketing? Download this eBook today to find out.







Mobile Marketing By the Numbers


The future is calling—and it's using a smart device.

By 2020 there will be 75 billion devices connected to the Internet of Things. Yes,  some of those devices will be fridges  and air conditioners—but considering there are only about seven billion people on the planet, it's clear that if marketers  want to talk to their customers, they're  going to have to develop a smart mobile  strategy that goes beyond banner ads.

Inside is a collection of articles meant to catalyze you into action. Consumers are hyper-connected and transitioning to mobile at unprecedented speed; your marketing strategy needs to keep up.







Agency Business Report 2014


Like a gathering storm, the confluence of customers' changeable behaviors, data velocity, and emergent technology has some marketers running for cover.

In many cases agencies today are positioning themselves to buoy up these besieged marketers and help them to navigate through this tempestuous time of change.

In doing so, many marketing agencies are quickly evolving to meet their clients' fast-changing needs.

With that in mind we asked 15 agency executives: What's the biggest change in the role of the marketing agency today, and what should client-side marketers expect as a result? Here, they share their opinions.





18 Leaders Who Put the Femme in Phenomenal


Risk takers. Storytellers. Leaders. Meet the Direct Marketing News 2014 Marketing Hall of Femme honorees.

The Direct Marketing News Marketing Hall of Femme icelebrates the most influential women in marketing, but it's also much more than that. The most recent 18 honorees—including marketing chiefs from top brands such as Best Western, Dell, Denny's, The Home Depot, and the NHL—are exemplars of the sentiment that hard work, grit, and solid leadership reap rewards.

To commemorate the day, Direct Marketing News has produced a 29-page eBook with glossy photos, inspirational quotes, video interviews, honoree profiles, and live coverage.

Glass ceiling—what glass ceiling?





Lead Follow-Up Shouldn't Be A Hobby


Lead management today isn't just about driving leads; it's about driving revenue. So, marketers need a comprehensive lead nurturing and follow-up strategy to ensure that all qualified leads make their way through the pipeline to conversion.


With the right strategy in place, marketers can transform lead follow-up to a finely honed machine that lets no lead go cold. You'll learn the seven elements of an effective lead follow-up strategy:


1. Encourage collaboration between sales and marketing
2. Map the buyer's journey
3. Automate follow-up processes with innovative technology
4. Tie integrated media buying to the sales process
5. Ensure a timely response to buyer interest
6. Create and deliver compelling content
7. Appeal to the right decision-maker





10 Timeless Truths of Scientific Marketing


Marketing in its optimal state is a science, honed using data to be relevant, targeted, and of course, direct—and that never goes out of style.

Download 10 Timeless Truths of Scientific Marketing for marketing life lessons to keep you centered, including:

6 critical considerations for timing optimization

Why "test, test, and test again" is a marketing mantra to live by

3 ways to use data to engage and acquire new customers

How to transform advocates into brand evangelists


Sponsored by Publicis Hawkeye


Why Marketing-Tech Collaboration? Because You Have To.


The 2014 Direct Marketing News Marketing&Tech Partnership Summit was designed to foster deeper collaboration between marketers and their technology colleagues improve marketing performance and business results.

What follows are the stories told by and about the presenters. While they may have varied perspectives, they all agree that collaboration is essential.

Read on to learn how to achieve it in your organization.





Diary of a CMO: Martyn Etherington, Mitel


In 2013: A Transformative Year for Mitel, CMO Martyn Etherington guides the company's adoption of a customer centric-approach to marketing.

Etherington measured his 2013 in 12 diary entries, roughly 18,000 words, and dozens of telephone and email exchanges with his writing collaborator. As the entries illustrate, Etherington measured much more than that. He and his team tracked several carefully selected performance metrics, which they used to transform (and correct when necessary, Etherington would assert) Mitel's marketing from an "inside-out" endeavor to an "outside-in" effort that places customers at the center of the enterprise.

Read a month-by-month diary of Etherington and Mitel's journey, and get an inside view of how he turns his passion for customer centricity into business value.