Ebookers Buys Swedish Online Travel Agency

Share this article:
United Kingdom-based Ebookers.com last month bought MrJet, Scandinavia's leading Web travel firm, in a straight share swap. Other financial details were not disclosed.


Sweden-based MrJet's gross sales totaled $10 million last year, and it has consistently been among the top four travel sites in Sweden based on unique visitor figures from research firm MMXI, an Ebookers statement said.


Ebookers has been on an acquisition binge since 1999, buying about a dozen European online travel businesses. The company said the Scandinavian purchase should help it break even by the end of this year.


Already listed on Frankfurt's new market, the company plans a listing on the London stock exchange this month.


Sales last year totaled $154.1 million, up sixfold from 1999 totals of $24.9 million, the company reported. Per-share losses for the year amounted to 20 cents, a loss pared to 4.3 cents in the fourth quarter, when sales hit $43.6 million.


Ebookers CEO Dinesh Dhamija said he planned further acquisitions this year, seeing them as "a key way of furthering our leading European market position." The company has rolled out across 11 European countries and has become a leading Pan-European marketer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.