Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
On July 24 the House Judiciary Committee convened for a hearing on the Marketplace Equity Act, one of three bills empowering states to compel online merchants to collect sales tax.
A new study from IDC and Onavo indicates that mobile shopping habits are beginning to show clear usage patterns, and that some retail brands are utilizing that information to establish so-called stickiness with their respective customer base.
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
EBay recorded $11.7 billion in net revenue for 2011, a 27% increase compared with the prior year. The company's net income for the year also spiked, jumping 79% year-over-year to $3.2 billion.
This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
As we turn the page on the calendar, put away the garland and box up the pre-lit tree, the dust has just begun to settle on 2011 holiday commerce numbers. Early returns, particularly from Black Friday and Cyber Monday, signaled a major win for mobile commerce.
Retailers Toys R Us, Aeropostale and Dick's Sporting Goods have partnered with eBay to reward online shoppers with coupons to be redeemed in-store. The initiative launched Dec. 16 and runs through Dec. 19.
PayPal will begin to roll out a mobile deals service in the "next few weeks," said PayPal spokesman Anuj Nayar on Dec. 14. The eBay-owned company is partnering with approximately 200 U.S. merchants for the service, which be will opt-in only, he said.
eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.
EBay has acquired recommendation platform Hunch. The acquisition closed on Nov. 21, eBay spokesperson Johnna Hoff said via email.
E-commerce and interactive marketing services provider GSI Commerce has appointed Simone Barratt president of email and multichannel marketing service provider e-Dialog, the company said on Oct. 11. The hire took effect on Oct. 10, Barratt said.
When you want it, you want it. And these days, you can get it while on a bench in the park, on the bus, on the beach, standing in line to buy groceries, basically anywhere. While driving? Maybe it's best to ignore that urge, especially considering many state's laws aimed at inattentive drivers.
EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.
Online marketplace eBay launched a rewards program August 3 that allows consumers to accrue 'eBay Bucks' that can be spent on future purchases.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.