EBay to pay affiliates differently

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EBay has introduced a new payment structure to its affiliate marketing program, eBay Partner Network, intended to more closely align payment to affiliates with the quality of traffic they drive to eBay.

Quality Click Pricing is designed to further reward affiliates who drive incremental transactions on eBay and who send value buyers to the site.

Under the existing payment structure, eBay paid affiliates for sales and leads. With the new program, affiliates will now be paid for each click sent to an eBay site. The price paid per click will take into account the incremental value of the traffic that a publisher drives to eBay. The greater the incremental revenue and the higher the expected lifetime value of the customers an affiliate sends, the higher the earnings per click and total earnings an affiliate will receive.

Earnings per click will be set daily for the previous day's traffic.

EBay ran a three-month limited beta test of Quality Click Pricing starting in May that involved 25 publishers. The new pricing system will be phased out over the next couple of months. New publishers who join the eBay Partner Network as of September 1 will be paid under the new system while those who joined prior to September 1 will remain on the current system until October 1.

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