EBay to launch social commerce features: IRCE 2011

Share this article:

EBay will launch a Facebook sharing product built into its homepage that will allow consumers to find products and drag and drop them into the social network. The feature will also allow a consumer's Facebook friends to vote on their preferred product and offer comments, said Christopher Payne, VP and head of eBay North America. Payne, keynoting the Internet Retail Conference and Exhibition in San Diego on June 15, said the Facebook product would launch “in the coming months.”

Payne also introduced a free beta program for merchants that can be added to QuickBooks' point-of-sale product. The program will enable merchants to quickly integrate offline inventory into eBay no matter what they are selling. The service, Fetch, is currently available on Milofetch.com.

“Last week we sold a Warren Buffet lunch for $2.6 million,” said Payne. “Another charity that closed two weeks ago [sold] for $40,000 for a a lock of Justin Bieber's hair...This is what you expect from eBay. It's a place where you can buy and sell everything.”

Payne said eBay is furthering its mission to connect consumers and merchants by enabling them to buy and sell any type of product through mobile, social and local commerce whenever and wherever consumers choose to shop.

“The very nature of shopping is changing dramatically,” he said. “We've been in business for 15 years. In terms of the Internet, that's a long time. We've learned a lot along the way. People are shopping differently. We see this as a challenge and an opportunity, but mostly an opportunity.”

Consumers have downloaded eBay's mobile apps more than 45 billion times, said Payne. The company made $2 billion in mobile sales in 2010.

“In 2011, we will double that, “ Payne said. “Truly people will be able to shop anytime, anywhere."

Payne said the industry is currently in an era called “Commerce 3.0.” Commerce 1.0, he said, relied on the physical world. Commerce 2.0 relied upon the Web.

“Commerce 3.0 is the intersection of new technologies and shopping, with the consumer at the center,” he explained. “Commerce 3.0 enables coupons for local offers [and] a digital wallet to pay for products using a mobile device in the physical world.”

He said the company's recent acquisitions of RedLaser, Milo, and Where.com prove the company is “clearly investing in these technologies to make local commerce a reality.”

The company's recent acquisition of Magento will enable eBay to offer merchants a cloud-based open commerce platform that provide services like demand generation, merchandising, access to shopping transactions and customer loyalty initiatives, Payne said.

Ebay saw $62 billion in sales volume in 2010, 60% of which came from the “Buy It Now” format and only 40% from auction, the company's founding initiative.

Correction: An earlier version of this story incorrectly described the timeline eBay used to launch its flash sales site. The site has already launched.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.