EBay taps Digitas as digital AOR

Share this article:

EBay has chosen Digitas as its digital agency of record (AOR), a source familiar with the deal has confirmed to Direct Marketing News.

Organic, Swirl and Digitas were the finalists in the pitch, which lasted several rounds, the source said.

Digitas will run the account from its Chicago office, the source added.

Advertising Age, which first reported the story, the digital-media budget is between $20 million and $30 million.

Ebay's sales and marketing budget was $2.4 billion in 2011. According to a Kantar Media report, eBay reduced its Internet advertising budget, which included display and paid search, by 2.0% to $173.2 million in 2011.

Earlier this week, Draftfcb filed a lawsuit against Digitas and two of its new employees for breaching a hiring contract.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.