EBay, PayPal, Gmail partner on fraud prevention

Share this article:

EBay and PayPal have announced a collaborative effort with Google's webmail service Gmail to better protect consumers against fraudulent e-mails and phishing attacks.

According to PayPal, the effort is designed to stop the delivery of fraudulent eBay and PayPal messages to Gmail users by using DomainKeys and DomainKeys Identified Mail (DKIM) e-mail authentication technology, the company said.

"The Gmail team's decision to work with eBay and PayPal on this issue is a significant step forward in our fight to keep consumers safe from phishing and cybercrime," said Michael Barrett, chief information security officer of PayPal, in a written statement.

DomainKeys technology allows Internet service providers to determine if messages are real and decide if they should be delivered to a customer's inbox.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.