EBay Offers Will Ride on Domino's Pizza Boxes

Share this article:
Domino's Pizza will introduce its customers to eBay through a deal announced yesterday.


The Ann Arbor, MI-based chain will use its pizza boxes to deliver back-to-school and college football offers from eBay, the world's leading auction site.


Both promotions drive Domino's customers to eBay's site. This is yet another example of San Jose, CA-based eBay allying with bricks-and-mortar brands to enlarge its registered base of more than 75 million users.


For the first promotion, which began this week, 15 million Domino's box tops will carry the back-to-school offers. A Domino's customer will win 1 million eBay Anything Points, equal to $10,000 to spend on items on eBay.


In related offers, customers get a chance to win one of 100 Domino's gift certificates worth $10 each. They also can get discounts on the purchase of textbooks at eBay's fixed-price store, Half.com, and a special incentive on eBay's computer category.


The "Stay True to Your School" college football campaign will be delivered through an extra 15 million box tops.


A special prize in the football effort is the Ultimate Homecoming Trip. Worth $15,000, it awards the winner and five friends a trip to a college football game with $6,000 in cash, airfare, hotel, rental car and game tickets.


Also, 10 recipients stand a chance to get a $500 Domino's gift certificate, and 100 winners will get a $10 equivalent.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.