EBay Offers Will Ride on Domino's Pizza Boxes

Share this article:
Domino's Pizza will introduce its customers to eBay through a deal announced yesterday.


The Ann Arbor, MI-based chain will use its pizza boxes to deliver back-to-school and college football offers from eBay, the world's leading auction site.


Both promotions drive Domino's customers to eBay's site. This is yet another example of San Jose, CA-based eBay allying with bricks-and-mortar brands to enlarge its registered base of more than 75 million users.


For the first promotion, which began this week, 15 million Domino's box tops will carry the back-to-school offers. A Domino's customer will win 1 million eBay Anything Points, equal to $10,000 to spend on items on eBay.


In related offers, customers get a chance to win one of 100 Domino's gift certificates worth $10 each. They also can get discounts on the purchase of textbooks at eBay's fixed-price store, Half.com, and a special incentive on eBay's computer category.


The "Stay True to Your School" college football campaign will be delivered through an extra 15 million box tops.


A special prize in the football effort is the Ultimate Homecoming Trip. Worth $15,000, it awards the winner and five friends a trip to a college football game with $6,000 in cash, airfare, hotel, rental car and game tickets.


Also, 10 recipients stand a chance to get a $500 Domino's gift certificate, and 100 winners will get a $10 equivalent.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.