EBay Closing Half.com Next Year

Share this article:
Auction site eBay Inc. next year will close Half.com, a fixed-price seller of used books, CDs and videos that once was considered a competitor to Amazon.com.


Plans being considered include merging Half.com with the eBay site. EBay hopes to sway Half.com sellers to migrate as the smaller site closes.


The Philadelphia-area online retailer was acquired in June 2000 for $241 million in eBay stock. Since then, many Half.com features have been incorporated on eBay, San Jose, CA.


According to company data, eBay merchants last year sold $1.2 billion in entertainment products. A large chunk of those sales was on eBay. More than one-fifth of eBay's total sales are now in the fixed-price format.


Half.com founder/president Josh Kopelman will resign April 15. Mike Aufricht, a former senior executive at wireless software developer Avantgo, will succeed him. Half.com's staff of 65 will be offered the option to move to other eBay divisions or accept severance packages.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.