eBay Buys Part of AutoTrader.com

Share this article:
Online auction house eBay, San Jose, CA, said Tuesday that it has acquired a stake in AutoTrader.com.


The companies will form a large online marketplace for used cars using eBay's base of 10 million buyers and sellers and AutoTrader.com's 5 million monthly visitors as a base market. Financial terms of the agreement were not disclosed.


The companies' site, www.ebay-autotrader.com, will be accessible on AutoTrader.com's Web site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.

Atlas Hugged

Atlas Hugged

Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Online Display Spending to Grow $18 Billion in Next Five Years

Online Display Spending to Grow $18 Billion in ...

That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.