eBay Buys Part of AutoTrader.com

Share this article:
Online auction house eBay, San Jose, CA, said Tuesday that it has acquired a stake in AutoTrader.com.


The companies will form a large online marketplace for used cars using eBay's base of 10 million buyers and sellers and AutoTrader.com's 5 million monthly visitors as a base market. Financial terms of the agreement were not disclosed.


The companies' site, www.ebay-autotrader.com, will be accessible on AutoTrader.com's Web site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.