EBay acquires social commerce firm The Gifts Project

Share this article:

EBay has acquired social commerce firm The Gifts Project. The San Francisco-based company produces a platform that allows consumers to make purchases as a group from e-commerce sites.

The Gifts Project team will be a part of eBay's Israel Social Center, which is responsible for creating social shopping platforms, eBay said in a blog post.

“The Gifts Project team will help expand and grow group-gifting capabilities within eBay and expand and build expertise in developing products that leverage social networks across eBay Marketplaces,” said eBay spokesperson Johnna Hoff, via email.

EBay has worked with The Gifts Project on eBay Group Gifts, launched last November, which integrated Facebook with eBay and PayPal.

Hoff did not immediately answer questions about the post-acquisition structure of the company.

Earlier this week, eBay hired Devin Wenig, former CEO of Thomson Reuters' Markets division, as president of its global eBay Marketplaces business unit. He will report to John Donahoe, president and CEO of eBay.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.