eBags Strikes Deal with United Airlines

Share this article:
eBags, an online luggage and accessories retailer, said yesterday that it will be a featured partner at United Airlines' Web site.


While United doesn't give prominent play to its partners on its site's front page, viewers can reach a co-branded site by clicking the "partners" channel and then clicking a link for the retailer.


The two firms are offering 250 United frequent flyer miles with every purchase of more than $50 at the site as a co-branded promotion.


eBags, Denver, will include coupons and other promos in United's frequent flyer statements, which are mailed out on a monthly basis. United, Chicago, will also include the retailer in some of its e-mail campaigns.


eBags is in negotiations with other major airlines to form similar partnerships, said Peter Cobb, vice president of marketing and co-founder of the firm.


Financial terms of the eBags-United deal were not disclosed.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.