eBags Strikes Deal with United Airlines
While United doesn't give prominent play to its partners on its site's front page, viewers can reach a co-branded site by clicking the "partners" channel and then clicking a link for the retailer.
The two firms are offering 250 United frequent flyer miles with every purchase of more than $50 at the site as a co-branded promotion.
eBags, Denver, will include coupons and other promos in United's frequent flyer statements, which are mailed out on a monthly basis. United, Chicago, will also include the retailer in some of its e-mail campaigns.
eBags is in negotiations with other major airlines to form similar partnerships, said Peter Cobb, vice president of marketing and co-founder of the firm.
Financial terms of the eBags-United deal were not disclosed.