Eastwood Company drives e-mail business with iPost tool
The Eastwood Company, a multichannel retailer that specializes in parts and tools to restore old cars, has increased sales that come through e-mail by 15% in the last year. The Pottstown, PA-based retailer has been working with e-mail services firm iPost for the past four years, but owes the increase to a new tool offered by the iPost platform.
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