EastWest Creative Buys Bezos/Nathanson

Share this article:
Promotional marketing agency EastWest Creative bought creative shop Bezos/Nathanson Marketing Group, New York, in a deal whose terms were not disclosed.


The purchase yields Bezos/Nathanson accounts like Cendant and New York Economic Development Corp. EastWest's portfolio includes Fujifilm, Warner Bros., Universal Studios, Discovery Kids, Kraft Foods, Nintendo, Paramount, Reckitt Benckiser and Cadbury Schweppes.


"EastWest has always focused on the idea," said Christopher Bragas, CEO of EastWest, New York. "It's what ultimately drives everything. This transaction supercharges that belief."


Bezos/Nathanson loses its name after the acquisition. Its founders, Mark Bezos and David Nathanson, as well as agency staff moved into EastWest's office in New York, taking the combined shop's strength to 100. EastWest also has offices in Los Angeles; East Hanover, NJ; and Tarrytown, NY.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.