Earthnoise Taps Alpha Dog for Promotions

Share this article:
Earthnoise, an online service that lets consumers and businesses share videos on the Internet, has named Alpha Dog Productions, New York, as its first promotions agency of record.


Alpha Dog will create and execute programs for the video-sharing site at www.earthnoise.com. It also will coordinate industry trade shows and events.


The major initiatives for Earthnoise include sweepstakes, incentive-driven contests, e-mail promotions, viral marketing campaigns and user loyalty programs. The goal is to acquire more customers and retain existing business.


Through its proprietary Earthcast desktop application, Earthnoise allows users to upload, edit and post their videos online. Founded a year ago, the New York company positions its service as a communications vehicle for consumers and a sales and marketing tool for businesses.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.