Earthnoise Taps Alpha Dog for Promotions

Share this article:
Earthnoise, an online service that lets consumers and businesses share videos on the Internet, has named Alpha Dog Productions, New York, as its first promotions agency of record.


Alpha Dog will create and execute programs for the video-sharing site at www.earthnoise.com. It also will coordinate industry trade shows and events.


The major initiatives for Earthnoise include sweepstakes, incentive-driven contests, e-mail promotions, viral marketing campaigns and user loyalty programs. The goal is to acquire more customers and retain existing business.


Through its proprietary Earthcast desktop application, Earthnoise allows users to upload, edit and post their videos online. Founded a year ago, the New York company positions its service as a communications vehicle for consumers and a sales and marketing tool for businesses.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.