Earned Media

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

Anheuser-Busch Brands' Media Goal Is 50% Earned, Says Digital Marketing Chief

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Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.

Inspire Customer Advocates to Promote Your Brand

Inspire Customer Advocates to Promote Your Brand

Six ways marketers can motivate customers to share their brand's content.

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

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Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

Will Your Customers Evangelize Your Brand?

Will Your Customers Evangelize Your Brand?

When it comes to customer loyalty, that is the ultimate question.

Earning Your Media

Earning Your Media

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When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.