Content is truly king to the King of Beers. It drives sales and increases distribution, Lucas Herscovici tells eBev conference attendees.
Six ways marketers can motivate customers to share their brand's content.
Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.
When it comes to customer loyalty, that is the ultimate question.
When it comes down to the purchase wire, who are your customers more likely to trust—your brand promise or their mom's recommendation?
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...