Earle Palmer Brown Acquires Montgomery & Partners
Terms were not disclosed.
Beverly Montgomery, president/CEO of Montgomery & Partners, will continue to lead the firm, which will retain its name and headquarters.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.