Eagles Draft Mattis for Stadium MarketingThe Philadelphia Eagles tapped Mattis Direct Marketing Inc., Newtown Square, PA, to help the football team market its premium seating at the new Lincoln Financial Stadium.
The agency will work with Decision One Graphics, Philadelphia, and Anro Printing, Devon, PA, to craft a campaign that includes direct mail, e-mail and telemarketing. Mattis specifically will target interested buyers. Ten potential buyers for each of the 8,000 available club seats have already been found. Announcements to box and season-ticket holders also have created waiting lists in certain areas.