E-tail Shoppers Like Pre-Web Clothing

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Internet research company ActivMedia Research, Peterborough, NH, announced this week that online shoppers were loyal to clothing brands they first bought offline.


According to the report, which can be purchased via www.Activmediaresearch.com, many big clothing retailers experienced momentous e-business growth last year. The study backed its findings with reported increases in sales for such traditional offline powerhouses as JC Penney.

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