E-tail Shoppers Like Pre-Web Clothing

Share this article:
Internet research company ActivMedia Research, Peterborough, NH, announced this week that online shoppers were loyal to clothing brands they first bought offline.


According to the report, which can be purchased via www.Activmediaresearch.com, many big clothing retailers experienced momentous e-business growth last year. The study backed its findings with reported increases in sales for such traditional offline powerhouses as JC Penney.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.