E-Stamp Hires FCB New York as Agency
FCB will develop marketing campaigns for E-Stamp that will include brand advertising, direct marketing and interactive and sales support.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.