E-Stamp Hires FCB New York as Agency
FCB will develop marketing campaigns for E-Stamp that will include brand advertising, direct marketing and interactive and sales support.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?