e-Rewards Launches Invitation-Only Rewards Program

Share this article:
e-Rewards yesterday launched "by invitation only," an e-mail rewards program. e-Rewards members choose topics that are of interest to them and how often they would like to receive e-mail promotions on those topics. Users are then rewarded for receiving, reading and rating those offers. In return, brand marketers can build relationships with consumers by leveraging e-Rewards' database, capitalize on the low cost of e-mail, and track the results in real time.


e-Rewards sponsors such as Blockbuster, Compaq, Delta Air Lines, Hertz, United Air Lines and Vail Resorts will invite their current customers to join the program.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.