e-Rewards Launches Invitation-Only Rewards Program
e-Rewards sponsors such as Blockbuster, Compaq, Delta Air Lines, Hertz, United Air Lines and Vail Resorts will invite their current customers to join the program.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.