Direct Line Blog

E-reader field growing ever more crowded

Share this article:

Amazon.com's latest ad campaign for the Kindle takes aim at Apple's iPad, but the e-reader field is quickly shaping up to be more than a two-horse race.

BlackBerry maker Research in Motion will release an iPad rival in the fourth quarter, according to The Wall Street Journal. By early next year, the nascent e-reader market will include devices from Dell, Samsung, Lenovo and Acer, with screen sizes ranging from five inches to a foot. As the Journal points out, the e-reader release will come at a critical time for RIM, which “has seen its share of worldwide smartphone sales fall 1% to 18% in the second quarter of this year versus the previous year.”

Meanwhile, reactions to Apple's iAd mobile advertising platform are mixed. Forbes' Trefis Team predicted this week that Apple's stock price could hit $379 if the company can convince consumers to spend more time viewing mobile ads. However, Yahoo CEO Carol Bartz last week predicted that the iAd platform is “going to fall apart from them,” because Apple demands too much control over the service.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.

Marketers Speak out on Data, Email, and the Customer Experience

Marketers Speak out on Data, Email, and the ...

What are marketers talking about? In large part, how data changes everything.