E-novative Unveils Opt-in Video Service

Share this article:
E-novative Inc., Santa Ana, CA, this week announced an Internet video service that combines opt-in marketing software and promotional videos to bring permission-based marketing concepts to Web TV.


The program is for businesses looking to reach a more targeted audience than can be reached by TV commercials and infomercials, according to E-novative, because viewers must opt in to receive the promotional videos. The cost of the service was not disclosed.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.