E-novative Unveils Opt-in Video Service

Share this article:
E-novative Inc., Santa Ana, CA, this week announced an Internet video service that combines opt-in marketing software and promotional videos to bring permission-based marketing concepts to Web TV.


The program is for businesses looking to reach a more targeted audience than can be reached by TV commercials and infomercials, according to E-novative, because viewers must opt in to receive the promotional videos. The cost of the service was not disclosed.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.