E-novative Unveils Opt-in Video Service

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E-novative Inc., Santa Ana, CA, this week announced an Internet video service that combines opt-in marketing software and promotional videos to bring permission-based marketing concepts to Web TV.


The program is for businesses looking to reach a more targeted audience than can be reached by TV commercials and infomercials, according to E-novative, because viewers must opt in to receive the promotional videos. The cost of the service was not disclosed.
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