E-mails yield fertile December for Planned Parenthood
Nicole Smith
February 09 2007
The Planned Parenthood Federation of America ended 2006 with a bang, raising more than $1 million online in December, nearly $300,000 more than in the previous December.
The campaign featured an aggressive series of e-mail appeals written by celebrities William H. Macy and Felicity Huffman, Julianne Moore, Gloria Steinem and Jane Fonda.
Each of the e-mails connected with different people on our subscriber list, said Ted Kohnen, assistant director of Planned Parenthood Online fundraising, New York. All of the celebrities are supporters of us and members of our board of advocates as well.
Planned Parenthood Online was created in January 2005 as a collaboration involving the national office (PPFA) and 48 of the 117 affiliates. The goal was to avoid bombarding donors and subscribers with e-mails from the national, state and local affiliates.
Online advocacy and messaging tools let affiliates opt out or locally tailor a message from the national o
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