E-mailing 101: An introductory college course

Share this article:

Who can forget the waiting period between applying to college and finding out if you’re accepted or rejected? This tense period can be brutal on university hopefuls. One little envelope can cover you in the warm glow of acceptance or crush your spirits with a nicely worded rejection. Or, in some cases, an e-mail can do both.

 

Some 29,000 applicants to UCSD were mistakenly sent acceptance e-mails in April. They were soaked in the warm glow of acceptance and then delivered the cold hand of rejection as the school informed them of the mistake. Correction e-mails were sent nearly 2 hours later, ending what must have been one heck of an emotional rollercoaster ride for these kids.

 

I can’t help but feel for these college hopefuls. But, given that there were 46,377 e-mails sent to applicants, it’s not surprising that such a mistake occurred. One little wrong click can result in massive problems, as evidenced by the UCSD mailings. It just goes to show all you marketers out there; always triple check where you are sending your mailings because you don’t want to be accountable for big problems that can arise out of a simple mistake.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...