E-mailer Alterian joins Email Sender and Provider Coalition

Share this article:

E-mail marketing firm Alterian joined the best practices organization the Email Sender and Provider Coalition.

This comes weeks after Alterian's marketing platform was selected by the Direct Marketing Association to run its e-mail marketing campaigns.

"The ESPC's best practices are consistent with Alterian's principles, and we are proud to be a member," said David Eldridge, CEO of Alterian, Chicago. "Effective e-mail is a critical component of integrated marketing campaigns, so it's important to us to help drive the advancement and ethical use of e-mail. Ultimately, this will help preserve and expand e-mail's function as a powerful marketing tool."

The ESPC is a cooperative group of industry leaders working to address the continued proliferation of spam and concerns around e-mail deliverability. Other firms in the coalition include Constant Contact, Datran Media and Experian's CheetahMail.

"We are a prestigious group of nearly 100 members," said James Campbell, assistant director of the ESPC. "Each member must pledge to uphold best practices, engage in the use of appropriate technologies and show a clear dedication to appropriate e-mail marketing. Alterian met those prerequisites, and we're excited about having them join the coalition."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.