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Hearst, DMA launch second analytics challenge

Michael Corso May 31, 2011

Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion.
 

Google is everywhere, but that's also a challenge for the search giant

April 06, 2011

It's hard to imagine life without Google at this point. (Remember AltaVista?) Between its Web search, Gmail, YouTube and Google Maps products, the company is nearly ubiquitous for people who use a computer every day.
 

Domino's promotes March Madness initiative with social, e-mail

March 15, 2011

Domino's Pizza launched a Facebook contest on March 14 encouraging consumers to vote for their favorite style of pizza. The delivery chain is promoting the contest to opted-in members of the company's e-mail database, as well as its Facebook fans.
 

Constant Contact acquires Bantam Live for $15M

February 16, 2011

Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.
 

Q&A: Mike Hilts, Infogroup Interactive

February 08, 2011

E-mail can be a powerful strategy for marketers, but challenges in the industry remain, from data management to inbox fatigue to continued deliverability challenges. As president of Infogroup Interactive, Mike Hilts is responsible for leveraging the strengths of both Infogroup's Yesmail and Walter Karl Interactive brands to create interactive marketing solutions and strategies for clients.
 

Goodmail Systems to shut down this month

February 03, 2011

E-mail services provider Goodmail Systems will cease operations on February 8, its chief executive told Direct Marketing News. The Mountain View, CA-based company employed 35 and was founded in 2003. Daniel Dreymann, cofounder and CEO of Goodmail, said the biggest reason for the shutdown was an aborted acquisition attempt by a firm he would only call a "Fortune 500 company."
 

Earning and keeping the Generation Y customer

Craig Fitzgerald, editorial director, IMN January 12, 2011

With $500 billion in buying power and an estimated $3.4 trillion by 2018, marketers are increasingly turning their attention to Generation Y - consumers born between 1977 and 1995.
 

E-mail resolutions to attract and keep customers in 2011

John Janetos January 01, 2011

When your e-mail program is profitable and running smoothly, don't get complacent.
 

Quidsi launches third e-commerce site, BeautyBar.com

November 02, 2010

E-commerce retailer Quidsi today launched its third e-commerce site, BeautyBar.com, carrying luxury beauty products with a price point ranging from $20 to a $715 anti-aging cream.
 

Navistar takes 'Get in Gear' campaign digital

October 07, 2010

Truck and diesel engine maker Navistar International will roll out the digital components of its b-to-b campaign, "Get in Gear," over the next two weeks. The company worked with agency Fathom Communications on the effort, which spans direct mail, e-mail, search marketing and digital advertising.
 

Pancreatic Cancer Action Network launches awareness campaign

September 17, 2010

The Pancreatic Cancer Action Network launched a campaign September 15 to raise public awareness about the disease.
 

Domino's delivers e-mail campaign to support photo contest

August 09, 2010

Domino's Pizza launched an e-mail marketing push August 5 to promote its 'Show Your Pizza' contest.
 

Mobile coupon overload

August 06, 2010

Although we're all overwhelmed by e-mail, I find that keep I signing up for new daily deal e-mail newsletters.
 

Engaging with customers via e-mail campaigns depends upon personalized, optimized content

By Pete Olson, VP of product management for Amadesa August 03, 2010

Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. However, the level of understanding marketers have had about the efficacy of e-mail content has been limited.
 

Beyond the inbox: the next step for e-mail marketers

Daniel Burrus, founder and CEO of Burrus Research July 27, 2010

Junk mail is good mail that went to the wrong person.
 

IFC Center launches e-mail campaign for fifth anniversary

July 20, 2010

The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.
 

Synergies abound between e-mail and social

George DiGuido July 12, 2010

Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.
 

Inbox Insider: E-mail measurement should be standardized

June 22, 2010

E-mail marketers are driven by measurement, but e-mail measurement metrics are not standardized across the industry.
 

Microsoft launches Office 2010 integrated campaign

June 16, 2010

Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.
 

Marketing e-mails see open rate of nearly 20%, says DMA survey

June 15, 2010

Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.
 

Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

June 15, 2010

Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.
 

Dell 'Wide Open' marketing campaign introduces services division

June 13, 2010

Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company's new tech services division, following its purchase of Perot Systems last year.
 

Medco launches multimillion-dollar consumer campaign

June 02, 2010

Medco Health Solutions is rolling out a multimillion-dollar integrated campaign to promote its Medco Pharmacy brand to consumers and bolster prescription sales.
 

Audi teams with Paramount, Marvel for 'Iron Man 2' video competition

April 28, 2010

Audi of America has partnered with Paramount Pictures and Marvel Entertainment on a campaign promoting its cars and the motion picture 'Iron Man 2,' which hits theaters May 7. The "Tony Stark Challenge" push includes a contest, e-mail, user-generated content, banner and in-theater ads, social media and television spots.
 

CMT targets media buyers with integrated effort

April 12, 2010

Country music cable network CMT launched a campaign targeting media buyers and planners on April 12 called "140 million Americans get country. Do you?" Digital and branding agency Barker/DZP created the awareness push.
 

Sharp turns on integrated effort highlighting TV technology

March 19, 2010

Sharp Electronics is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company's agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements.
 

TechProApps.com awards Worldata list management

February 11, 2010

TechProApps.com awarded Worldata management of its postal and e-mail files February 11. These files are new to the market.
 

Kraft hires Epsilon for data, e-mail work

February 09, 2010

Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web services for its Web brands. The companies announced the hire on February 9.
 

ElfYourself campaign mixes social and e-mail

February 01, 2010

Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.
 

Dockers extends 'Wear the Pants' campaign to interactive Super Bowl effort

January 22, 2010

Levi Strauss & Co.'s Dockers brand is taking its "Wear the Pants" campaign to the Super Bowl with a promotional effort that integrates TV, online and mobile marketing. The initiative is a result of the company's partnership with music site Shazam.