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Composing Your Life

Agency: Proximity
Client: Audi

Audi wanted to update its database without simply asking customers to fill out a form. To heighten engagement, members of the database who had given their e-mail received a message on their birthday saying they could visit the website to see their personal information transformed into variables, with each one forming a note in a musical sequence that became a downloadable song.

Executive Creative Director
Eva Santos

Art Director
Rodrigo Chaparreiro


Finalists

Routeplanner Email
Agency: Elvis Communications
Client: Virgin Trains
CD: Ben Clapp

Can One Word Sell a Car
Agency: M&C Saatchi/Mark
Client: Ford Mondeo
Embrace)
ECD: Gavin McLeod

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