Bronze
Composing Your Life
Agency: Proximity
Client: Audi
Audi wanted to update its database without simply asking customers to fill out a form. To heighten engagement, members of the database who had given their e-mail received a message on their birthday saying they could visit the website to see their personal information transformed into variables, with each one forming a note in a musical sequence that became a downloadable song.
Executive Creative Director
Eva Santos
Art Director
Rodrigo Chaparreiro
Finalists
Routeplanner Email
Agency: Elvis Communications
Client: Virgin Trains
CD: Ben Clapp
Can One Word Sell a Car
Agency: M&C Saatchi/Mark
Client: Ford Mondeo
Embrace)
ECD: Gavin McLeod
