E-mail vendors adopt eec measurement standards

Share this article:
E-mail marketing vendors AllWebEmail and Email Transmit have agreed to adopt the Email Experience Council (eec), the DMA's e-mail division, new set of measurement standards for e-mail marketing, which came out in March.

The new measurement standards include eight definitions for reporting on Accepted, Render and Click-through, which have been loosely defined across the industry, which has been confusing for marketers, prior to this new standardization.

Eleven more companies have also said they would adopt these new standards. These companies include: Alterian, BlueHornet, Blue Sky Factory, Bronto Software, Cooler Email, Green Arrow, Office Autopilot, Send Pepper, Silverpop, SubscriberMail and YesMail.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...