E-mail vendor Emma teams up with StudioNow for online video services

Share this article:
E-mail vendor Emma teams up with StudioNow for online video services
E-mail vendor Emma teams up with StudioNow for online video services

Online video editing services firm StudioNow has partnered with e-mail marketing services firm Emma to bring digital image and video editing services to e-mail marketing.

As part of StudioNow's newly launched partner affiliate program, Emma will recommend StudioNow's Web-based video editing and post-production services to clients who use Emma to power their e-mail newsletters and campaigns.

As small to medium marketers are looking to include more mixed media options in their e-mail content, including links to videos, this partnership will address this need.

“This is kind of like version 2.0 of e-mail marketing-type campaigns,” said David Mason, CEO, StudioNow. “We are trying to go up the food chain and provide a more interactive way to communicate with customers through video. A marketer can now embed video within e-mail to drive better conversion rates.”

Under the agreement, Emma customers will receive a 15% discount on StudioNow video editing and creation services to use in online campaigns. StudioNow lets marketers looking to create content directly connect with the Web-based StudioNow Editor Network of professional video editors, directors, producers and animators.

The StudioNow affiliate program lets other Web sites, in this case Emma, sell StudioNow's services to a variety of target audiences.  The partnership is monetized through commissions or a trade in services.

“Through our model, we are able to partner with people like Emma to help clients create video and then distribute through more traditional channels of distribution like e-mail,” Mason said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.

Six Must-Know Steps for Creating Dynamic Email Content

Six Must-Know Steps for Creating Dynamic Email Content ...

The definition of dynamic email content is changing--what marketers need to know.

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Moosejaw Hikes Into Shopping Cart Abandonment Territory

Determining the right content and number of emails to send can be rugged terrain.